LEHM Program
im writing a program.

Stage:
Aspiration
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A little bit of context

[Set the scene. Zoom right out and set the scene for your audience. Many of them will already know this, but it moves their brain into the right frame to introduce what you’re doing.]

But there’s a problem

[Explain what the problem is in the current context. Normally there’s something broken in the current context or there’s an opportunity – whichever it is, tell people what the issue is, before you tell them how you’re going to solve (or take advantage of) it.]

Here’s what we’re doing about it

[What are you doing to solve the issue? This is where you talk about what you’re going to do. Keep it simple and specific.]

And what you hope to achieve

[How will what you do change the world? Here’s where you talk about how what you’re doing will make a difference.]

You can join us

[Every leader needs followers, encourage people to join you! Explain briefly what people can expect to put in and get out]

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